I Don't Fit That Dress

It has been confirmed many (and I mean MANY) times throughout history that efficiency comes with a system in place. A good example is the Industrial Revolution. It has made it possible for you to have a $2 burger at Burger King.

Sure, you can also have a handmade craft artisan burger, but it'll cost you. It'll cost you over $10 which is 5 times the price of the Whooper that has been spit out by R2D2 back behind the counter at BK.

So the well-devised system made a 2$ burger a reality.

And the system wants to grow and it wants to grow at scale!

Now don't be naive.

Bob's Artisan Burger is also a product of a system. A looser approach, but still a system!

The looser system presents the limited growth factor of Bob's business, as tighter and more rigid systems and automation are essential for efficient business scaling.

Let's say a kid comes into a McDonald's and orders a McChicken. Nothing strange. Nothing bizarre. It'll come out in 75 seconds.

Now imagine this. A kid comes into a McDonald's and orders a McChicken, BUT without mayonnaise.

Instead of a swift service, he would be advised to look for it somewhere else. The reason for this lies in the preservation of the system. The communication between the cashier and the cook, if possible, is slow and therefore costly. It's cheaper to lose one customer than to jeopardize growth.

Sounds cruel, but that aligns with the values modern society has put upon us. It is legit. It's business. Nothing personal.

We as entrepreneurs want each and every one of the people we serve to fit right into our mold.

On the other hand, we as employees, as family members, as humans, crave special treatment. We wish to be served as individuals.

And what's funny is that we are all the same people!

The system has taught us to think "I don't fit in that dress", when the reality is "That dress doesn't fit me".